Chinese Online Class - China's new online video spoof mocks TV commercial

CITYLIFE / Hip & New






China's new online video spoof mocks TV commercial

(People's Daily/Xinhua)
Updated: 2006-10-25 10:34



The video artist who rose from obscurity by making fun of one of China's
leading directors has produced a new spoof mocking TV commercials,
attracting more than a hundred thousand viewers since last Thursday
(October 19).



Printscreen of Hu Ge's new video clip.[Photo by 6rooms.com]


The three-and-half minute Internet video made by Hu Ge appears to be a
typical, mundane television shopping program. The advertiser is a
medicine called "Two Foot Kick", produced by "Apollo Biopharm" that
boasts "99 percent effectiveness in boosting courage".��

The video uses movie clips including Hollywood hits "American Dream",
"Mr. & Mrs. Smith", "Terminator 2", "Scary Movie 4" and Chinese movies
"Crazy Stone" and "KungFu Hustle". Stars such as Arnold Schwarzenegger
and Angelina Jolie appear to be promoting the new "super medicine".

In July, China banned misleading advertising that promoted products for
breast enlargement, weight loss and height enhancing drugs.

Hu Ge's previous on-line short was a deadly and hilarious spoof of
Chinese director Chen Kaige's big-budget movie The Promise. Hu turned it
into a 20-minute TV crime drama titled A Murder Sparked by a Chinese Bun.
It was the talk of the Internet for weeks but it also outraged the
director who threatened to sue Hu.

Hu's new video was first posted on his blog last Thursday, which has
already received more than 110,000 visits.

Many viewers say the video is a good satire of TV commercials which often
grossly exaggerate the effects of the products.

"Egao", a slang term coined to describe the use of real film clips to
create mocking video with a completely different story has been growing
rapidly on the Internet. China's State Administration of Radio, Film and
Television announced new rules in August that were meant to rein in the
fad by requiring only authorized Web sites to show short films online.

Hu Ge is working on a 15-minute comedy costume film which is expected to
be posted on-line by the end of next month, Beijing Daily Messenger
reports.

Hu Ge's New Video Clip










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